Who is Alexei Haddad?

Alexei Haddad is an Australian architect based in Melbourne and founder of Office of Alexei Haddad, an architecture practice producing architecture, interiors, and research. He holds an MSc and a BEnvs (Architecture). He previously worked at OMA Rotterdam on the KaDeWe Vienna competition (2019) and at Sub Berlin on the Balenciaga Summer 2023 collaboration with Santiago Sierra. He has taught a Master of Architecture design studio at the University of Melbourne (2023).

Where is Office of Alexei Haddad located?

Office of Alexei Haddad is based in Melbourne, Victoria, Australia.

Is Alexei Haddad the same person as Dr. Alexei Haddad the orthopedic surgeon?

No. Alexei Haddad, the Australian architect and founder of Office of Alexei Haddad in Melbourne, is a different person from Dr. Alexei Haddad, a Brazilian orthopedic surgeon based in Maringá, Paraná. The architect works in architecture and research; the surgeon practises orthopedic medicine.

What kind of work does Office of Alexei Haddad do?

Office of Alexei Haddad produces architecture, interior architecture, and research across residential, retail, exhibition, and institutional projects. Recent work includes MAN-TLE retail interiors in Perth and Melbourne, the Economy House residential series in Australia, and live-show consultancy in Seoul. The office works internationally across Australia, Europe, and Asia.

What did Alexei Haddad do at OMA?

Alexei Haddad was a team member at OMA Rotterdam on the KaDeWe Vienna department-store competition won in 2019, led by partners Ellen van Loon and Ippolito Pestellini Laparelli. KaDeWe Vienna is OMA's renovation and extension of a major Vienna department store.

What did Alexei Haddad do at Sub Berlin?

At Sub Berlin, Alexei Haddad was a team member on the Balenciaga Summer 2023 collaboration with the artist Santiago Sierra — the 'mud show' presented in Paris in October 2022. Sub is a Berlin-based architecture and design studio founded by Niklas Bildstein Zaar and Andrea Faraguna.

News

2026-07-04

Essay in Jon Rafman new book MSM TV GUIDE VOL. 2 EXTENDED EDITION

MSM TV GUIDE VOL. 2 EXTENDED EDITION By: Jon Rafman

About

Office of Alexei Haddad is a Milan-based architecture office, producing architecture and research in both traditional and non-traditional practice, embracing each project's occasion and complexity.

Alexei Haddad MSc was born in Australia. His experience spans architectural practice, teaching, and research, having lead projects internationally for clients such as MUBI, Ye, MAN-TLE and more. Alexei has been an invited speaker at the University of Melbourne, RMIT University, UTS Sydney, and TU Graz, and has produced research for institutions including ETH Zurich: GTA Institute, Fondazione Prada Milan, and Tongji University Shanghai. In 2023, he taught architecture design studio in the Master of Architecture program at the University of Melbourne.

Architecture

MAN-TLE Fitzroy

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Approach: Economic, Experimental
Service: Interior design
Program: Retail
Place: Melbourne, Australia
Status: Built
Team: Oscar ES Smith
Image: Maximilian Mein
Year: 2026

Setl Podgorica

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Unit maquette for 210 apartments in Podgorica

Approach: Experimental, Economic, Commercial
Service: Architecture
Program: Residential, Mixed use
Place: Podgorica, Montenegro
Status: Competition
Team: Alexei Haddad, Oscar E Smith
Structural Engineer: Eugene Assan
Year: 2025

Ye Seoul

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Architecture and oversight for TOR Studio

Approach: Experimental
Service: Architecture, Consultant
Program: Live Show
Place: Seoul, South Korea
Status: Built
CD: TOR Studio
Year: 2025

MAN-TLE Perth

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Architecture and interior design for MAN-TLE’s Flagship retail store and studio in Perth, Australia.

MAN-TLE Perth Interior by Office of Alexei Haddad

Approach: Economic, Experimental
Service: Architecture, Interior design
Program: Retail, Studio
Place: Perth, Australia
Status: Built
Collaborators: Woburn (Heritage Architect), MAN-TLE (Brand)
Year: 2025

Economy House 1

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Economy House 1 is an additions and alterations project to a traditional workers cottage in Perth, Australia.

Cyclone wire fencing at Economy House 1 by Office of Alexei Haddad

Traditional workers cottage with lean-to addition at Economy House 1 by Office of Alexei Haddad

Stainless steel fast food kitchen at Economy House 1 by Office of Alexei Haddad

Cement sheet cladding to bathroom at Economy House 1 by Office of Alexei Haddad

Plan Drawing 1:100 Economy House 1 by Office of Alexei Haddad

Approach: Experimental, Economic
Service: Architecture
Program: Residential
Place: Perth, Australia
Status: Built
Team: James Oberin (Project Architect), Giada Zuan, Svitlana Usychenko
Image: Traianos Pakioufakis (Photographer)
Year: 2024

UPON PRO IAPM Shanghai Flagship

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Interior design for UPON PRO’s flagship retail space at IAPM Shanghai.

Flagship store interior for UPON PRO at IAPM Shanghai by Office of Alexei Haddad

Approach: Commercial
Service: Interior design
Program: Retail
Place: IAPM Shanghai, PRC
Status: Built
Art Direction: Rafael Walonowski
Team: Olivia Chen, Alexei Haddad
Year: 2024

UPON PRO Shenzhen UniWalk

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Approach: Commercial
Service: Interior design
Program: Retail
Place: Uniwalk Shenzhen, PRC
Status: Built
Art Direction: Rafael Walonowski
Year: 2024

RETROSUPERFUTURE Rinascente

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Approach: Commercial
Service: Interior design
Program: Retail
Place: Rinascente Milan, Italy
Status: Built

Economy house 2

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Economy House 2 planning image by Office of Alexei Haddad, Melbourne, 2024

Approach: Economic
Service: Architecture
Program: Residential
Place: Melbourne, Australia
Status: Planning
Team: Giada Zuan, Alexei Haddad, Saber Fatourehchian (Planning)
Year: 2024

Lite punk kitchen Milan

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Cantilevered kitchen bench with Greaseproof Paper splashback, Melamine, Stainless.

Lite punk kitchen cantilevered bench concept by Office of Alexei Haddad with greaseproof paper splashback and stainless steel, 2024

Approach: Economic, Experimental
Status: Concept
Year: 2024

Economy house 3

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Approach: Economic
Scope: Architecture
Program: Residential
Place: Perugia, Italy
Status: Concept
Year: 2024

Nike Lunar Foam x Slam Jam

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Approach: Commercial
Scope: Coordination
Program: Installation
Place: Milan, Italy
Status: Built
Collaborators: Beatrice Bonino (artist)

Napapjiri Fall Winter 24

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Approach: Commercial
Scope: Coordination, Production
Program: Installation
Place: Milan, Italy
Status: Built
Collaborators: 1KG studio (Creative direction)
Production: Claudia Decaro

NGV Architecture Commission competition

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Approach: Experimental, Economic
Service: Competition
Program: Installation
Place: Perth, Australia
Status: Concept
Collaborators: James Oberin (project architect), Leonidas Koumouris

Yeomchang-dong Centre

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Approach: Economic, Commercial
Scope: Yeomchang-dong Youth Culture Centre Competition
Program: Public
Place: Seoul, ROK
Status: Concept
Collaborators: architectural/practice (Local architect), Louis Horne

Dong-daemun Library

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Approach: Commercial
Scope: Seoul Metropolitan Dong-daemun Library Competition
Program: Public
Place: Seoul, ROK
Status: Concept
Collaborators: (AB)normal

Lemaire Spring Summer 23

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Approach: Commercial
Scope: Coordination, Architecture, Feasibility
Program: Performance, Runway
Place: Paris, France
Status: Built
Client: The Performance Agency (Creative Direction)

Villa Torno

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Approach: Buildable, Economic
Scope: Feasibility study
Program: Residential
Place: Torno, Italy
Status: Concept

British house

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Feasibility study for a residential project in London.

British house residential feasibility study by Office of Alexei Haddad, London, 2021

British house residential feasibility study detail by Office of Alexei Haddad, London, 2021

Approach: Economic
Scope: Feasibility
Program: Residential
Place: London, United Kingdom
Status: Concept
Year: 2021

zurr.com data centre

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Approach: Experimental
Program: Industrial
Place: Zurich, Switzerland
Status: Research
Year: 2020

UTMB The North Face Chamonix

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Approach: Commercial
Scope: Coordination, Production
Program: Installation
Place: Chamonix, France
Status: Built
Collaborators: 1KG studio (Creative direction)
Production: Claudia Decaro

Other

Publications

“bro-gay-sports-guy,” in Jon Rafman’s MSM TV Guide Vol. 2 Extended Edition.

MSM TV Guide Vol. 2 Extended Edition, Jon Rafman.

Lectures

Architecture Design Studio 06, University of Melbourne, 2024.

Bachelor of Design studio; Simulations and Worldbuilding, RMIT University, 2024.

Lecture, TU Graz, 2021.

Research

Research for Sturm&Drang, curated by Fredi Fischli, Niels Olsen, and Luigi Cippini, ETH Zurich and Fondazione Prada, Osservatorio, Milan, 2021.

Research for Sturm&Drang Preview Services, curated by Fredi Fischli, Niels Olsen, and Luigi Cippini, ETH Zurich and Fondazione Prada, Prada Aoyama, Tokyo, 2021.

Teaching

Master of Architecture Design Studio 12, studio leader with Alessandro Bava, University of Melbourne, 2023.

Venice Studio, studio leader with Luigi Cippini, University of Melbourne and MPavilion, 2022.

Master of Architecture Design Studio 8, studio leader with Scott Woods, University of Melbourne, 2021.